JUHLA

Pine wood is one of the most important timber in Germany and Europe. Millions of cubic meters are felled in Germany annually for various uses as construction material. It is also a popular wood in furniture construction due to its decorative structure. But pine trees are not only made of their wood: One of their best-known features are the evergreen pine needles. These are produced as a waste product during logging. That’s an estimated million pine needles per tree that go to waste, a million pine needles filled with potential.
With the help of a warp yarn, the pine needles can be woven together to form a completely biodegradable textile: When it is damaged or no longer wanted, it can be composted and provide the basis for new pine trees to grow.
Named after the Finnish word for feast and celebration, "JUHLA" represents a new and sustainable way to celebrate Christmas. The rug – made from 100% domestic pine needles – replaces the traditional Christmas tree in a durable, sustainable, and compact way. The falling needles are collected, sorted, and reconnected: The process itself a small celebration of the cycle of life – the original pagan symbolism behind the Christmas tree. The rug offers space to place gifts or can be hung decoratively on the wall
JUHLA, 2022 (60 x 80 cm)
JUHLA, 2022 (60 x 80 cm)
Sample Scots Pine #1, 2021 (7 x 9 cm)
Sample Scots Pine #1, 2021 (7 x 9 cm)
Sample Scots Pine #2, 2021 (28 x 50 cm)
Sample Scots Pine #2, 2021 (28 x 50 cm)
Sample Scots Pine #3, 2024 (30 x 23 cm)
Sample Scots Pine #3, 2024 (30 x 23 cm)
Sample Mountain Pine #1, 2023 (11 x 6,5 cm)
Sample Mountain Pine #1, 2023 (11 x 6,5 cm)
Sample Himalayan Pine #1, 2024 (11 x 16 cm) & Sample Mountain Pine #2, 2024 (10 x 7,5 cm)
Sample Himalayan Pine #1, 2024 (11 x 16 cm) & Sample Mountain Pine #2, 2024 (10 x 7,5 cm)
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